Google Caffeine is here!

By: Gail Notestine, Certified Google Advertising Professional

Google Caffeine is here!

Here are my suggestions for website success in 2010 and beyond:

  1. 1.) Create fast loading web pages. At Pubcon this year Matt Cutts explicitly stated that website speed is important to user experience. We all know that generally if it involves user experience Google has, or will, find a way to incorporate it into their algorithm.
  2. 2.) Get the junk links, out of your Site. For several years now Google has maintained their stance on spammy links: they don't like them and they penalize for them. Check your backlinks. Caffeine is again going to give added weight to related sites that link to yours. Spammy link directories will be penalized. If you find a backlink, to your site, on a site that you don't want a link from, contact their webmaster and request removal. Zeus is the tool that will help you to develop a relevant, tightly-themed link directory that Caffeine will like.
  3. 3.) Fix broken links: As simple as it might seem, broken links take away from the online user experience. Most web site managers do not fix broken links within their site, as it can be tedious to find them in the first place. Zeus finds the broken links, for you.
  4. 4.) Without a well-designed, well-SEOd site, you may as well not be on the Internet. With the Caffeine update it's possible the new algorithm will delve deeper into web sites. Having just a few ranking factors in place isn't enough. Optimized content, superior website design, easy navigation, great, relevant inbound links, low bounce rate, and video/photo components will all be important.
  5. 5.) Having a variety of links back to your site is one element for SEO success, and with the integration of live search into Google there is likely to be an even greater emphasis. So what can you do? Participate in social networks, communicate what your site is all about in bite size chunks and work on the overall branding of your site. Look at having profiles on social networking websites, like Facebook, MySpace and Twitter.
  6. 6.) Use PPC and use it wisely! No matter what Google says, they give additional weight, in organic search, to the sites that use PPC. A thrown together, campaign, with half a million unrelated keywords, will not cut it. Google wants, tightly themed campaigns, with keywords that are related to your content and that appear in your ads, web pages and meta tags. Use a Certified Google Pro. The increased sales and PPC savings, will more than pay for the cost of the Pro.

Don't forget to spend down-time readying your site for each new year. The Internet is ever-changing and, in order to stay current, you must upgrade your site often.

Of course you could do all of the above yourself, and hope for the best. Or you can hire someone that has the knowledge and experience to do these things, for you, and is current with Search Engine Algorithmic changes, such as a Certified Google Pro. Then listen to what they have to say.


Copyright 2010 David Notestine. All rights reserved.