Google Caffeine is here!
By: Gail Notestine, Certified Google Advertising Professional
Google Caffeine is here!
Here are my suggestions for website success in 2010 and beyond:
- 1.) Create fast loading web pages. At Pubcon
this year Matt Cutts explicitly stated that
website speed is important to user experience. We
all know that generally if it involves user
experience Google has, or will, find a way to
incorporate it into their algorithm.
- 2.) Get the junk links, out of your Site. For
several years now Google has maintained their
stance on spammy links: they don't like them and
they penalize for them. Check your backlinks.
Caffeine is again going to give added weight to
related sites that link to yours. Spammy link
directories will be penalized. If you find a
backlink, to your site, on a site that you don't
want a link from, contact their webmaster and
request removal. Zeus is the tool that will help
you to develop a relevant, tightly-themed link
directory that Caffeine will like.
- 3.) Fix broken links: As simple as it might
seem, broken links take away from the online user
experience. Most web site managers do not fix
broken links within their site, as it can be
tedious to find them in the first place. Zeus
finds the broken links, for you.
4.) Without a well-designed, well-SEOd site, you
may as well not be on the Internet. With the
Caffeine update it's possible the new algorithm
will delve deeper into web sites. Having just a
few ranking factors in place isn't enough.
Optimized content, superior website design, easy
navigation, great, relevant inbound links, low
bounce rate, and video/photo components will all
- 5.) Having a variety of links back to your site
is one element for SEO success, and with the
integration of live search into Google there is
likely to be an even greater emphasis. So what can
you do? Participate in social networks,
communicate what your site is all about in bite
size chunks and work on the overall branding of
your site. Look at having profiles on social
networking websites, like Facebook, MySpace and
- 6.) Use PPC and use it wisely! No matter what
Google says, they give additional weight, in
organic search, to the sites that use PPC. A
thrown together, campaign, with half a million
unrelated keywords, will not cut it. Google wants,
tightly themed campaigns, with keywords that are
related to your content and that appear in your
ads, web pages and meta tags. Use a Certified
Google Pro. The increased sales and PPC savings,
will more than pay for the cost of the Pro.
Don't forget to spend down-time
readying your site for each new year. The Internet is ever-changing and, in order to stay current, you must upgrade your site often.
Of course you could do all of the above yourself,
and hope for the best. Or you can hire someone
that has the knowledge and experience to do these
things, for you, and is current with Search Engine
Algorithmic changes, such as a Certified Google
Pro. Then listen to what they have to say.