The Science Of “Googanics”

Gail Notestine, Certified Google Advertising Professional

After over 25 years, in the marketing business, I'd like to think that I have learned a few things.

After 13 years of Internet Marketing, I know I have absorbed a few things about creating successful businesses, on the "net".

One of the primary facets of Internet Marketing, that just about nobody understands, is the way that you get on page one in "Google Organic Search".

There are many charlatans, out there, that will try to tell you there are magical ways to get in the top 10, in organic search...there aren't!

With the advent of Google Caffeine, which emphasized the "user experience", it is now more necessary than ever to have a site designed for your visitors...not the Search Engines.

 

With the advent of Google Caffeine, which emphasized the "user experience", it is now more necessary than ever to have a site designed for your visitors...not the Search Engines.

 

Don't get me wrong, keywords are very important, and it is imperative to have those relative keywords in your content. However, the relevance of your keywords, content and site theme to the INTENT of the organic search are the most important. It is not so much what you say, but HOW you say it. For example:

You have a site that sells camping supplies. On the home page AND on the tent, camping lantern, sleeping bag pages, etc., you would use the keyword phrase "camping supplies", in addition to the description of the product on that particular page. All of those products ARE "camping supplies". A visitor, to that page, will be looking for CAMPING SUPPLIES.

Again, the USER EXPERIENCE is primary in establishing WHERE you will be, in organic search.

Meta tags are also important, because they tell the search engine robots what your site is about. It used to be that the robots could only match meta tags, to content, to establish the theme of a site. Today's robots are much more sophisticated and can ascertain theme by similarity of keywords and meta tags, to keyword rich content, anchor text and alt tags. You no longer have to worry about spelling, hyphenation or letter case, in searches. Google has taken care of the problem.

 

Copyright 2010 David Notestine. All rights reserved.