How To Ensure That Your Site Contains The Correct Keywords


This is the first of a series of articles that will teach you proper SEO techniques

The difference between a successful and failing web site can be as simple as using the wrong keywords, in your title, meta tags and content.

Keywords are the essence of your web site. They are what tell the search engines what your site is about. Incorrect usage gives the wrong message and your site is indexed as being about something other than its main theme.

For instance:

  • Back in the Stone Age, when we were all starting our web sites, the prevailing opinion was to 'load your keywords'. with 100+ keywords and keyword phrases, that might remotely have SOMETHING to do with what your site was about. The idea was to get traffic to your site; it didn't matter what kind of traffic or what we had to do to get it, we just all wanted traffic.
  • As the search engines came, and Google was born, it became important, that our keywords reflected the theme of the site we had built. Unfortunately, there was already too much erroneous information out there to get people to change their minds about 'keyword loading'.
  • Over the years, search engines' algorithms have become more sophisticated and search bots can now ascertain "visitor satisfaction quotients" (Google term - not mine) from the content of a web site. This is why you must use keyword PHRASES rather than single keyword and those keyword phrases MUST be relevant to your site's theme.

Good keywords, appearing both in your meta tags (meta tags will be covered in a future article), and in your site content, are the basis for the determination of how satisfied a visitor, that searches for a particular keyword phrase, will be when they click on a link to your site. Many web designers/web masters think that throwing in 100+ keywords, into meta tags will give the site good page rank. This is totally wrong!


Your Homework

Open your web site, in your site editor and check the keywords in your current meta description and meta keywords. If you do not have an HTML editor, go to your site's home page, in your web browser, and click on "page view" or "view source". The code that come up is your site code. Look for phrases that look like these sample meta tags: <meta name="description" content="sample, sample, sample" /> and "<meta name="keywords" content="sample, sample, sample" />

In between the set of quotation marks (" ") in the "description" meta tag, should be a brief (less than 10 words) description of your site using the MOST searched keyword phrase/s that apply to your site.

In the "keywords" meta tag, you should have the top 10 -15 keyword phrases that appear on the list you will get from a FREE keyword tool .

Compare the words that are actually in your current meta tags, with the list you got from researching the "most searched for" keyword phrases.

It is easy to find good keyword phrases, just go to:

Use the web master keyword tools and find the top 100 SEARCHED keyword terms, for your site.

To find those terms, sit down, with a piece of paper and list what your site is about.


The reason for my sites existence is to sell:

  • Air conditioning repair
  • New air conditioning systems
  • Furnaces
  • Central heating systems
  • Commercial HVAC
  • Furnace repair
  • HVAC repair
  • HVAC maintenance contracts

Those are your most important keyword IDEAS.

You would then enter those eight keywords into the search term text box, in the keyword tool, to find the MOST SEARCHED FOR keywords that use your keywords in the phrase.

When you have found the top keyword phrases, print them out and keep them close to you while you decide, based upon the number of people that search for the applicable keyword phrase each month, which phrases apply most, to a particular web page. You will then use the ten most applicable phrases, in each web page title and in rewriting your meta tags.

After you have decided on your meta descriptions and keywords, construct good, relevant text content (using those keyword phrases) that is not only interesting, but will make your visitor want to stay and visit OTHER pages, in your site.

If you have an existing Google AdWords account, you can also use the Google adwords tool to find the best keyword phrases.

We do not recommend spending money on a "keyword tool finder". Google is the entity that decides how much traffic your site will receive, so use their free tools. and give them what they want.

**This is the first, in a series of articles, that will allow you to SEO your own site effectively. Our next article will discuss how to add your keyword phrases, in the proper structure, into your web pages.

Copyright 2010 David Notestine. All rights reserved.