SEO / SEM Wisely
When choosing a reputable SEO company, never pay thousands of dollars, "up-
You should ask for a copy of their contract and read it thoroughly. If you
agree, with the terms, you should sign it and return with a deposit for a
certain number of hours "pre-paid" work.
Before entering into a contract for SEO or other web work, you should have a set
budget that you are willing to spend. Let your consultant know how much that
amount is. Then STICK TO THAT BUDGET.
It is difficult for a consulting company to plan on how to best help you, if
they have to constantly stop projects and wait for money to come in. Or they
have to slow down their project because you change your mind on how much you
want to spend. It costs you much more, in the long run, because the consultant
has to re-familiarize himself with where he or she left off on your project.
Also, You should demand a daily accounting of time spent and what the time was
used for. Most reputable companies have a client-accessible time-sheet to which
you can refer.
If you have a question about how your money is being spent, ask! It is your
money and you have a right to ask how it is being spent.
Respond quickly with settings or information necessary, for the consultant to
complete your job. Delays in providing information is as bad as slow paying.
Your project is abandoned for one that has current info and settings.
Provide FEEDBACK. If your contacts increase, let your consultant know! If your
sales increase, let your consultant know! Without this vital information, they
cannot know whether or not their program is working.
Google analytics and other analysis programs can only go so far, to provide
accurate sales or goal information. Your consultant needs ACCURATE, information
Please don't hold back because you think they will charge you more, if they know
just how well you are REALLY doing. Reputable companies do NOT charge according
to the percentage of sales or goal increase! They charge a pre-determined HOURLY
Remember, when choosing an Internet Consultant, you must ask questions. Ask for REFERENCES!