Secure Mobile Site Design

ABI Research predicts that 2.1 billion mobile devices will have HTML5 browsers by 2016. HTML5 delivers a richer, more interactive mobile Web experience, including the ability to play video without needing a plug-in like Adobe Flash Player.

Just because your site is accessible on the mobile Web, doesn't mean it will be a pleasant experience viewing it. Most web-enabled phones have tiny screens. Even viewing a PC site on a tablet is an exasperating experience. You have to scroll up and down, right to left to see anything. Usually people get discouraged and just go to another site. Technologies like Flash don't work on mobile devices, so you have blanks in PC designed sites, where the flash script was.

Even your position in Google natural search is affected. It doesn't matter if you are the number 1 appearing site, in natural (free) search, if your customers just keep clicking until they find a competitor that has a mobile site that they can read on their mobile device!

According to Google's Mobile Movement Survey, conducted in April 2011:

Of people who react to seeing a mobile ad: 42 percent click on the mobile ad; 35 percent visit the advertisers site; 32 percent search for more information on their phone; 49 percent make a purchase and 27 percent call the business.

71 percent of smart phone users that see TV, press or online ads do a mobile search for more information.

Though Apple gets all the publicity, 96.5 percent of the world's mobile users don't use an iPhone. Android is forecast to become the number one smart phone operating system in 2011. They estimate that 468 million smart phones will be sold in 2011 alone.

The number of people accessing mobile sites is growing fast and is expected to overtake the PC as the most popular way to get on the web within the next five years.. (note from Mobi Thinking: Experts believe that it is inevitable that mobile access to the Web will overtake PC access is that mobile phone penetration outnumbers fixed Internet users 5:2 in the developed world. The price of fixed broadband, in developing countries, remains prohibitively expensive.)

There are more mobile Internet users in China than any other country, over 227 million at last count. 11.7 percent of these people access the Web through mobile exclusively; that equals more than 49 million. Japan has over 121 million mobile subscribers; 77 percent of whom access the Internet through mobile exclusively. In the USA today, more than 25 percent of Internet users access the Web exclusively through their smart phones. In Western Europe, 90 percent of mobile subscribers have mobile ready smart phones

The marketing world is changing yet again and the way to reach customers is via mobile media, yet 79 percent of large online advertisers do NOT have a mobile-optimized site. (Google/Kelsey 2010)

You will fail without a mobile site

As it was 15 years ago, when fixed based sellers fought the transition to online stores, it is now with mobile sites. People are resistant to change. This time, companies will not have years to make their decision; the time is now or you won't have a business a year from now.

In the US, m-commerce revenues are expected to reach 6 Billion in 2011 and climb to 119 Billion by 2015.

In an April 2011 survey Google/Ipsos found that 79 percent of US smart phone users use their phone to help with shopping. 70 percent use their phones while in a store to search a stores mobile website

In 2010 the average annual spend on mobile purchase was US$300

• In 2010, eBay consumers bought and sold over US$12 Billion worth of merchandise on eBay mobile.
• In the last 12 months, customers have bought more than US$1 Billion from Amazon using their mobile device.

To succeed in the future, a business will have to have a well-designed, SEOd, XHTML compliant web site with a mirrored mobile site.

We can build your mobile site quickly and inexpensively

Click Here For More Information